Would you buy a House... Blindfolded?
After comparing and choosing a diamond, our satisfied customers are in disbelief of how many consumers purchase diamonds online without actually seeing them. We don’t understand how people can buy something sight unseen when there are so many visual factor that are not on the certificate or explained to a buyer.
The popularity of ecommerce diamond jewellery retailers has dramatically changed the diamond business landscape. This not only amazes me, it amazes every single customer I’ve worked with. Any time I pose the question “could you imagine buying a diamond online?” to one of my clients whom has sat with me to compare 4 or 5 diamonds to each other, the answer is flatly, “NO!” There are myriad factors that affect the quality of a diamond which are not always included on a certificate of appraisal or noted before you click buy online.
A less expensive diamond can often look better than its more expensive similarly graded counterpart. The reason we buy these little rocks and the reason why they are sooooo expensive is because of their brilliance. So how on earth can you buy them sight unseen? When you come to National Jewel Creations for your diamonds, we will show you how to get the brightest diamond for the best price, or the largest brightest diamond that fits your budget. It’s that simple.
